Living Wood

Identity & Branding

Living Wood Home & Furniture

Client

Chris Sky (Owner)

Scope

Brand Identity
Typography
Art Direction

Color Palette & Typography

With direction from the client, the colors orange, black, and white were chosen to further communicate the brand's tone of being approachable and secure, while also appealing to its target market of young people ages 25-40. The brand's tone was even further communicated through the font Lato which exudes tones of friendliness and professionalism while also connecting the logo with the rest of it print collateral.

Secondary Logos

Per request by the client, several secondary logos were created to farther expand the capabilities of the brand. These were created using the preexisting typography and mark from the primary logo with the addition of several new elements and layouts.